Garuda X1 · Company Portfolio

PROOF OF
EXECUTION.

Three ventures. Zero investors. Distribution, nightlife activation, and same-day logistics built from nothing but a phone, a WhatsApp number, and relentless execution.

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Case Study 01

Air Batu Viral Distribution & Demand

A bootstrapped frozen popsicle brand built from zero to national retail distribution — driven by content, live selling, and a product that outsells Nestlé, Wall's, and Ben & Jerry's in every door it enters.

16
ACTIVE FREEZER DOORS as of May 2026
~S$1K
AVG MONTHLY SALES per door
2,466
WHATSAPP CONTACTS who reached out to purchase directly
Content grid across Teck Whye, UBI, South Side, Yishun, Ang Mo Kio, Bukit Batok, Jurong West, and TikTok Shop — reach of 4K–95K+ views per clip.
Product in a live freezer door — the flagship tube popsicle format.
Further freezer door locations — Telok Blangah, Tanjong Pagar, Chai Chee, Woodlands, Clementi West, Serangoon North, Tampines, Punggol.
Content creators and customers featuring the product.
2,466 saved WhatsApp contacts of people who reached out to purchase directly.
Case Study 02

f·88 Nightlife & Club Activation

A direct Red Bull competitor positioned in the European luxury energy drink space. Within 1–2 months of landing, f·88 reached brand placements and cultural embedding that other Red Bull challengers take years to achieve.

f·88 beside Michel Adam Vodka Luxury Collection ice sculpture branding.
Bottle service alongside Belvedere Vodka and Moët & Chandon.
A wedding photographed directly beneath the f·88 logo — multi-generational brand recall.
Real consumption in a social setting at a supper club table.
f·88 branded fridge on the bartop — displacing Red Bull's usual placement entirely.
Singapore River Festival 2016 — official beverage sponsor alongside Hennessy, Belvedere, Johnnie Walker.
f·88 branded podium used for customer ticketing at Aryaa.
Singapore's first tempered-glass LED DJ booth, carrying prominent f·88 branding.
Case Study 03

Fast Fast Mabok Same-Day Alcohol Delivery

A pocket business built from zero — no retail footprint, no store placements, just WhatsApp and a purpose-built app. Reached high-spending customers and everyday households alike, including nightclubs and bars needing emergency restock. Singapore's first same-day alcohol delivery service.

S$7,208
SATURDAY REVENUE · 73 orders
S$6,383
FRIDAY REVENUE · 60 orders
Customer-facing app and driver dispatch app — both built in-house, not licensed off a platform.
Press and creator coverage: The Smart Local, Avenue One, Shout, Alvinology, Nylon, Socially Keeda.
Daily revenue and order count, reported directly over WhatsApp.
An international celebrity featured Fast Fast Mabok.
Mabok Mania — exclusive Drip nightclub takeover, staged right after COVID nightlife restrictions lifted.
Creator coverage — including audiences in Malaysia — extending reach well past Singapore's own borders.
Live footage from the Mabok Mania takeover night, 23 July 2022.
Fast Fast Mabok was successfully exited after COVID-era lockdowns lifted. The Instagram page remains active under new ownership, though growth stalled after the new owners pivoted away from the high-spending customer base the brand was originally built around.
Fast Fast Mabok · Logistics Backbone

The Same Backbone Moved 2M+ Packages

The dispatch discipline behind Fast Fast Mabok wasn't limited to alcohol delivery — the same operating model ran a parallel contract logistics operation, delivering an estimated 2 million packages over roughly two years. Each driver was assigned a tight, hyper-local delivery zone rather than a scattered island-wide route.

46,200
PARCELS COMPLETED in a single month (Nov 2019)
S$95,724
DRIVER PAYOUT that same month, ~30 drivers
2,246 hrs
WAREHOUSE MANPOWER supplied in a single week
S$24,706
MANPOWER INVOICE for that same week
Delivery points assigned to a single driver — Jurong zone.
Delivery points assigned to a single driver — Little India / Beach Road zone.
Amazon Prime parcels loaded for same-day dispatch.
Mixed carrier parcel volume (FedEx and others) staged for delivery.
46,200 completed parcels across ~30 drivers, November 2019.
Case Study 04

Family Shop Bukit Panjang The Bridge Business

A neighbourhood convenience store that operated far above its category — pulling customers from as far as Pasir Ris on the strength of its range, running an automated cashless counter, and eventually becoming the retail test base where Air Batu Viral was born. Operated under Garuda from February 2023 through July 2025.

S$80K
MONTHLY REVENUE · ~12% MARGIN
Feb 2023
OPERATIONAL START UNDER GARUDA
~15
ABV FREEZER PLACEMENTS BY OCT 2025
Family Shop storefront — "For Every Family."
International snack rack beside the automated cash machine — staff never touch cash directly.
International snack range — Pocky, Kinder, Cadbury imports, Bebeto — the pull that brought customers from as far as Pasir Ris.
Specialty grocery shelf — imported jams, syrups, sauces, and condiments.
Frozen goods range across multiple chest freezers — the cold-chain retail experience that later carried into ABV's freezer door distribution model.
Air Batu Viral was test-marketed through this store and at fairs from July 2024, went viral by October 2024, secured its first B2B freezer placement in April 2025, and reached roughly 15 freezer placements by September–October 2025. The store also connected to Grab, giving direct experience with platform fulfilment and online-to-offline retail — the same integration Garuda X1 now helps other brands set up.
Capability

Marketing Full-Funnel, Not Just Field Sales

Distribution and field sales get the product into doors. The marketing stack behind it runs the same way — self-built, self-produced, and running long before "creator economy" was a phrase. From national broadcast to platform-native content, the full funnel has already been run in-house.

2012
NATIONAL TV COMMERCIAL PRODUCED & AIRED
3
PAID CHANNELS RUN · TikTok Ads, Google Ads, Meta Ads
6+
PRESS & CREATOR OUTLETS · see Fast Fast Mabok, above
100%
ORIGINAL, SELF-SHOT CONTENT · Air Batu Viral TikTok
National TV commercial, 2012
National TV commercial, produced and aired in 2012 — watch on YouTube ↗
Paid campaigns have also run across TikTok Ads, Google Ads, and Meta Ads. Creator collaborations and press coverage are documented above in the Air Batu Viral and Fast Fast Mabok case studies — this is the same operator running the paid and broadcast side of the funnel too.