Singapore Market Entry · Garuda X1 Pte Ltd

Your product.
Singapore's
customers.

We help overseas consumer brands test and enter the Singapore market — through the right channels for your product. Live commerce, retail placement, distributor outreach, or wholesale routes. Real execution, real data, no wasted months.

Think of it as hiring a Singapore country manager — without hiring one. We run the market for you, at a fraction of the cost of building a local team, and you keep full control of your brand.

30
Days to first data
1,100+
Store reach
500k+
Singapore consumers reached monthly
2010
Clients since
Registered Singapore
Government Supplier

We do not take commission on your sales. Every dollar your product earns is yours. Our fee is fixed. Our interest is your product's success in Singapore.

You don't need to hire a Singapore team to enter Singapore. One flat fee gets you the freezer doors, the distributor relationships, the live commerce audience, and the local instinct — running your market entry like an internal hire, without the overhead of one.

The Reality

Singapore is a small market.
It is not an easy one.

Customers are selective

Singapore consumers have seen everything. Your product needs to earn its place, not just show up.

Retail space is limited

Shelf space is fought for. Store owners need a reason to take a chance on a new brand.

Price points matter

Too cheap signals low quality. Too expensive and you lose the volume. Finding the right price takes real market feedback.

Trust matters most

Packaging, positioning, and presentation — Singapore consumers read these signals fast. First impressions are difficult to undo.

What We Do

Done-for-you market entry. Built around your product.

Not every product belongs in a livestream. A snack or beverage can sell to 50,000 viewers in an hour. A specialty rice, tea powder, or supplement needs a different route — direct wholesale placement, retail accounts, or corporate buyer deals. We assess your product first and build the activation around what will actually work in Singapore.

🏪
Retail Placement

Your product introduced to our existing Singapore retail network. Immediate shelf presence, no setup lag.

📱
TikTok Live Commerce

10 live streams on our Air Batu Viral page averaging 50,000 impressions per session — 500,000 Singapore consumer impressions over your 30-day campaign. We've moved close to 1,000 units in a single one-hour session. Available for products with strong consumer fit.

🤝
Wholesale & B2B Placement

For products better suited to B2B routes — rice, tea, supplements, dry goods — we place your product directly into retail chains, corporate buyers, and B2B accounts ourselves. No livestream, no consumer-facing push, no middleman. Just direct execution for your category.

🎬
Content & Influencer

One produced marketing video on our channel plus one paid influencer video — covered by us. Extended reach available at your ad budget. For consumer-facing products where content drives trial.

🚚
Fulfilment & Delivery

Same-day local home delivery available. We handle the last mile so your product reaches customers fast.

📊
Real Market Data

At the end of 30 days you get actual numbers — units moved, buyer feedback, channel performance, and a clear recommendation on whether to scale, adjust, or pause.

How It Works

One entry point. The right route for your product.

1
Product Assessment

You send us your product details — category, price point, packaging, target customer. We assess Singapore market fit, check compliance considerations, and tell you honestly what route makes sense. Not every product goes through the same channel.

2
Route Confirmed

For consumer products with strong retail or impulse-buy appeal — snacks, beverages, sauces, frozen novelties — we activate live commerce, TikTok Shop, and physical store placement. For products better suited to B2B channels — rice, tea, supplements, dry goods — we focus on direct wholesale placement and retail buyer accounts. The route is confirmed before any activation begins.

3
Execution

We run the activation on the ground. Consumer route: live sessions, store placement, TikTok Shop, content. B2B route: distributor meetings, buyer pitches, compliance pathway, weekly progress updates. You see exactly what is happening and who we are speaking to.

4
Market Report

At 30 days you get a clear picture — sell-through data or buyer feedback, channel performance, and a recommendation on whether to scale, adjust, or pause. You have real Singapore market intelligence, not projections.

Who We Help

Overseas brands ready to test Singapore seriously.

We work with a range of consumer product categories. What changes is the route — not the quality of execution. Products with strong consumer appeal go through live commerce and retail. Products better suited to wholesale or B2B go through distributor and buyer outreach. We assess this at the start, not after you've paid.

Alcohol and meat products are excluded. Export approvals, health certificates, and documentation must be ready on your end.

Snacks Beverages Sauces & Condiments Frozen Food Desserts Instant Food Halal-Friendly Products Nostalgic Asian Food Specialty Food Products Rice & Grains Tea & Powdered Drinks Supplements & Health Products Dry Goods & Pantry

Faded categories above are suited to distributor and wholesale routes rather than consumer live commerce. We'll tell you which applies to your product after the assessment.

Our Advantage

We've already done what we're helping you do.

Active F&B Brand

We operate Air Batu Viral, a Singapore frozen dessert brand currently outselling Nestlé and Walls in the same freezer space. We know what it takes to get a product noticed, bought, and reordered in this market.

Live Commerce Track Record

Our TikTok live streams average 50,000 impressions per session. Over a 30-day campaign that is 500,000 Singapore consumer impressions — plus a 5.0 store rating and close to 1,000 units moved in a single one-hour session. This is not theory — it is an active, working channel.

Logistics & Fulfilment Background

Our founder Damon has been operating in Singapore since 2010 — helping brands move millions of packages to local households across logistics and fulfilment. He also built and operated Singapore's first alcohol-focused on-demand delivery app — managing 50+ SKUs, instant consumer orders, and real-time driver tracking during the early COVID period.

Industry Connected

We attend major F&B trade events including FHA Singapore. We have active relationships with store operators, distributors, and supply chain partners across the island. When we introduce your product, it lands with context and credibility.

FClub Singapore Silent Disco event featuring F88 beverages alongside Hennessy, Belvedere, and Johnnie Walker

FClub Singapore — distributed alongside Hennessy, Belvedere & Johnnie Walker

After Your 30 Days

This isn't maintenance. It's continued acquisition.

Our live commerce channel has run for 2+ years and continues to acquire new viewers every session — not just repeat audience. If the test works, continuing keeps your product growing at the same proven rate, not coasting on what month 1 built.

Continued Activation
Continued retail presence · ongoing live streams · monthly reporting · no lock-in, month-to-month
No Strings Attached

This is a test. Not a commitment.

We are not asking for exclusivity. We are not asking you to appoint us as your distributor.

We help you run a controlled 30-day Singapore test with real consumers, real store feedback, TikTok exposure, and sell-through data. After that, you decide whether Singapore is worth scaling.

Transparency

What we will not promise you.

We do not guarantee supermarket listings. We do not guarantee a specific sales volume. We do not promise virality.

What we do is put your product in front of real Singapore consumers, through real channels, and give you real data. If the product has potential here, the numbers will show it. If it needs adjusting, you will know exactly what to change before you commit to full market entry.

We would rather tell you the truth now than take your money and disappoint you later.

Get Started

Ready to test Singapore?

Send us your product details. We'll review market fit and tell you honestly whether we think it's worth activating here.

WhatsApp Damon garuda.cos@gmail.com
As Seen In

Featured across Singapore media.

Our ventures have been covered by leading Singapore publications — from consumer apps to F&B innovation.

Media coverage - TheSmartLocal, Nylon, Avenue One, Alvinology, Shout, Socially Keeda
International Recognition

Backed by global talent.

International singer-songwriter OMI — known worldwide for "Cheerleader" — promoted Fast Fast Mabok, our on-demand alcohol delivery venture. Real partnership, not a paid placement gimmick.

OMI promoting Fast Fast Mabok - click to watch

Click to watch on YouTube

Brand Activation Track Record

We don't just place product. We've built the venue around it.

Before Garuda X1, our team ran full-scale brand activations in Singapore's nightlife scene — sponsoring venue infrastructure, not just handing out samples. f·88 (Fashion Energy Drink, by Michel Adam) was built into Aryaa Hip Hop Supperclub at the ticketing counter, the country's first tempered-glass LED DJ booth, and the movable stage — sitting on ice next to Moët & Chandon and Belvedere as a matter of deliberate premium positioning.

f·88 branded storefront signage, Michel Adam — Fashion Energy Drink
Storefront branding
f·88 branded halloween activation bar at Aryaa Hip Hop Supperclub
Full bar takeover
f·88 gold crest logo etched into DJ booth glass panel
LED DJ booth — first in Singapore
f·88 logo lit up on the tempered glass LED DJ counter
LED DJ counter, lit
f·88 cans in ice bucket alongside Belvedere and Moët & Chandon
Premium shelf company
Brands We've Stocked & Distributed

We know what moves off shelves.
And what doesn't.

Having operated our own retail outlet, we've stocked, sold, and reordered products from over 100 food brands across frozen, ambient, halal, and specialty categories. We understand the product side, not just the logistics side.

Ramly Adabi Kawan Farmland Springhome Freezepak Monster UK Seara
Annabella Pasterie Shekin Pondok Abang Haos Ek Wahyu Hezom Asyuras Dessa Sultan Perigo Macys Tay

+ 100 other food brands across frozen, ambient, halal, and specialty categories.

Demand Creation

We don't just place product. We create lines.

This is what activation looks like on the ground — queues forming, school groups crowding the freezer, and store partners restocking mid-rush. Real consumer demand, not staged photos.

Crowd at Air Batu Viral freezer stand

Pasar malam — sustained crowd

School students lining up at freezer

School crowd — instant draw

Pondok Abang store partner restocking while customers wait

Pondok Abang — restocking mid-rush

Distribution Footprint

Active retail presence across Singapore.

These are our current live freezer door locations — strategically placed across the island. Every pin is an active account, not a prospect.

Garuda X1 active retail distribution locations across Singapore
Current active freezer door locations — Singapore
Trusted By

Clients since 2010.

Across logistics, retail, F&B, e-commerce, education, and marine — and countless others not listed here.

FashionTV — Fashion Beverages Thakral Group of Companies NinjaVan FedEx Amazon Logistics Shopee Logistics Aramex J&T Logistics Lego Guardian The Salvation Army Ngee Ann Polytechnic BBQ Express The Soup Spoon
China Construction Pte Ltd VKT Marine Construction Fast Fast Mabok Hao Mart Pte Ltd 72 Services KVM Transport Yum Seng Thirsty Donkey My Toy Store Pupsik Family Shop Bukit Panjang PCF Telok Blangah Sentosa 4D Magix Yishun Secondary School Jurong West Secondary School Northbrooks Secondary School Naval Base Secondary School Huamin Primary School Bedok South Secondary School Monfort Junior School Chong Boon Secondary School Anderson Primary School Qihua Primary School Regent Secondary School St. Andrew's Secondary School Swiss Cottage Secondary School Tanglin Secondary School Bedok Green Secondary School Boon Lay Garden Primary School Townsville Primary School

+ countless others across retail, marine, logistics, education, and F&B.

Ambient, chilled, frozen, snacks, beverages, sauces, desserts, and specialty food products may be assessed. Final acceptance depends on storage, import, labelling, and handling requirements. Placement is subject to product category, pricing, packaging, storage requirements, and retailer acceptance. TikTok Shop listing is subject to product eligibility, platform approval, and Singapore import/labelling requirements. Campaign activation begins only after stock is received and milestone payments due at that stage are cleared. Access to a 1,100+ Singapore retail outreach pool. Actual placements depend on product fit and retailer acceptance. In selected partner stores, our Air Batu Viral products have outperformed established ice cream brands in the same freezer space. Screenshots and sell-through examples available upon request.